What I love about summer

What to love about summer

As summer is quickly coming and going, I can’t help but think of all of the wonderful things the season brings. We all remember those summer days, when we didn’t have school for months, went on vacation far away from home, and played outside every day without a care in the world. Our adult lives are usually quite different, having to deal with demanding bosses and even more demanding kids!

So before summer is over, here’s a list for the memories of what summer is all about for me:

1. Taking full advantage of the loooong daylight hours
2. Waking up when it’s light outside
3. Smelling the earth as the morning sun warms it up
4. Being barefoot
5. Eating outside
6. Having picnics
7. Playing outside after dinner
8. Smelling freshly cut grass
9. Reading a book outside
10. Smelling the summer flowers – lavender, anyone?
11. Savoring ice cream cones, snow cones and popsicles
12. Gardening and harvesting the fruits of your labor
13. Eating red, juicy tomatoes right off the wine, warmed up by the hot sun!
14. Eating summer fruit: nectarines, peaches, grapes, berries…
15. Making fruit salad, yummy, yummy! Sorry, too much Wiggles…
16. Eating cold watermelon to cool yourself down. Or cantaloupe, honeydew…
17. Eating corn on the cob
18. Not cooking
19. Vegging out at home in the cool A/C
20. Browsing farmer’s markets
21. Listening to the chirping crickets through the open windows at night
22. Going to the beach and making sandcastles
23. Wearing summer hats
24. Drinking ice cold Diet Coke with lemon
25. Smelling sunscreen on my boy’s cheeks
26. Smelling our neighbors’ BBQing
27. Sipping lemon iced tea all day long
28. Making trips to the pool
29. Watching the Fourth of July fireworks
30. Having fun at street fairs with bouncy houses and kiddy rides
31. Taking a vacation, staycation, long weekends – any break that helps you relax
32. Enjoying the cool, evening breeze blowing through the open windows
33. Watching pink sunsets
34. Trying to catch a glimpse of shooting stars
35. Never being cold
36. Mosquitoes – gosh, I was trying to keep them off the list, but somehow they buzzed up at the end, argh…

What’s on your list of summer loves?

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Original Pepsi vs Coke commercial and Coca Cola ringtone commercial

Here we go! For those of you who’d like to take a trip down memory lane, here’s the original version of the Pepsi vs Coke commercial (1995) that was just remade as the Pepsi MAX vs Coke Zero commercial (2010), which I posted yesterday on this blog. Ironically, sometime in between these two commercials, Pepsi obviously had a change of heart and didn’t have the nerve to show its own driver have a sip of the Coke this time around. Hmm, if you think your soda tastes so much better, why chicken out?

If you wonder why Coca Cola hasn’t started its own soda wars commercials after being teased so many times, the answer is plain and simple: Coke is Number 1. Marketing 101 lesson: when you’re the challenger, you often compare yourself to the leader. When you’re the leader, you never compare yourself to the competition or you’ll appear weak. Coke is #1 and doesn’t have to prove it.

 By the way, while I’m at it, I’ll take this opportunity to showcase one of my FAVORITE Coca Cola commercials. Two words: very cute!

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New Pepsi MAX Coke Zero Commercial – very funny!

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I’m a Coke addict. OK, that sounds pretty bad, so let me rephrase it – I’m a Diet Coke addict. I usually don’t drink it every day, mostly on the weekends when we go out to eat. Ah, the taste of those sweet tingly tiny bubbles on my tongue as I sip the yummy caramel color soda through my straw… Diet Coke is one of my little pleasures in life. Diet Pepsi? Not so much. Actually I can’t stand the taste of it (is that what antifreeze tastes like?) and I hate being stuck in a restaurant where it’s their only diet cola choice.

Now, being a marketing professional, I enjoy watching good commercials. Since we don’t have cable TV (more of that topic in the near future), I watch commercials on the internet, so I have to thank YouTube for bridging the communications gap for me. Here’s the very latest on the Coke / Pepsi war as a remake of the original Pepsi vs Coke commercial from 1995 – today it’s Pepsi MAX versus Coke Zero. Pepsi has done a great job at integrating technology advances in this version and the clip ends with a funny twist. Enjoy and let me know what you think.

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