Tag Archives: coke pepsi war

Original Pepsi vs Coke commercial and Coca Cola ringtone commercial

Here we go! For those of you who’d like to take a trip down memory lane, here’s the original version of the Pepsi vs Coke commercial (1995) that was just remade as the Pepsi MAX vs Coke Zero commercial (2010), which I posted yesterday on this blog. Ironically, sometime in between these two commercials, Pepsi obviously had a change of heart and didn’t have the nerve to show its own driver have a sip of the Coke this time around. Hmm, if you think your soda tastes so much better, why chicken out?

If you wonder why Coca Cola hasn’t started its own soda wars commercials after being teased so many times, the answer is plain and simple: Coke is Number 1. Marketing 101 lesson: when you’re the challenger, you often compare yourself to the leader. When you’re the leader, you never compare yourself to the competition or you’ll appear weak. Coke is #1 and doesn’t have to prove it.

 By the way, while I’m at it, I’ll take this opportunity to showcase one of my FAVORITE Coca Cola commercials. Two words: very cute!

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New Pepsi MAX Coke Zero Commercial – very funny!

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I’m a Coke addict. OK, that sounds pretty bad, so let me rephrase it – I’m a Diet Coke addict. I usually don’t drink it every day, mostly on the weekends when we go out to eat. Ah, the taste of those sweet tingly tiny bubbles on my tongue as I sip the yummy caramel color soda through my straw… Diet Coke is one of my little pleasures in life. Diet Pepsi? Not so much. Actually I can’t stand the taste of it (is that what antifreeze tastes like?) and I hate being stuck in a restaurant where it’s their only diet cola choice.

Now, being a marketing professional, I enjoy watching good commercials. Since we don’t have cable TV (more of that topic in the near future), I watch commercials on the internet, so I have to thank YouTube for bridging the communications gap for me. Here’s the very latest on the Coke / Pepsi war as a remake of the original Pepsi vs Coke commercial from 1995 – today it’s Pepsi MAX versus Coke Zero. Pepsi has done a great job at integrating technology advances in this version and the clip ends with a funny twist. Enjoy and let me know what you think.

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